Brain
on
Fire!
– And yes, I’m for hire.
Brain
on
Fire!
– And yes, I’m for hire.
E-commerce management & content updates
Welcome to my e-commerce content management portfolio. Here, you can explore the projects I’ve managed over the years, showcasing my experience in content creation, campaign execution, and website management for leading national and international brands. Each project in this portfolio demonstrates how strategic content can engage audiences, drive conversions, and enhance the online shopping experience.
Shopify store project for parquet & design flooring
In this project, I managed the entire content process. The challenge was transforming a hands-on offline shopping experience into a smooth online journey. Products included high-quality parquet flooring, stylish design floors, accessories, and care products. My role involved crafting SEO-optimized content for product pages, writing compelling descriptions, and creating landing pages that guided customers seamlessly from discovery to purchase.
- Challenge: Turning an offline shopping experience into a seamless online journey
- Range: high-quality parquet flooring, stylish design floors, accessories, and care products
- high-priced products
- bulky goods
- extensive advice needed
- Customers prefer to experience the materials firsthand before purchasing
- high shipping costs
From vision to reality…
At Deerberg, I served as Content Marketing Manager, crafting fresh campaigns every week. Together with a team of designers, we brought ideas to life across the website, email marketing, social media, and Criteo banners—turning concepts into engaging experiences for our audience.
Deerberg – A New Campaign Every Week
At Deerberg, I developed campaign ideas that delivered fresh content week after week—exciting, inspiring, and interactive. This brought the brand to life and gave customers a new reason to engage with it every time.
Rich, value-driven content
Every week, a fresh campaign or story came to life:
- Giveaways & exclusive discounts on curated categories
- Favorite of the Month – spotlight on selected products
- Inspirations for fashion & home – from sustainable clothing to stylish décor
- Interactive elements – storytelling that adds value for the community
Targeted pathways to landing pages
Each story linked directly to thematically relevant product pages, inspiring customers and streamlining the purchasing process.
Teamwork that drives powerful campaigns
None of this would have been possible without collaborative teamwork.
I developed the ideas, wrote the copy, and selected the images that served as the basis for the designs. These were then handed over to the designers, who created engaging and professional visuals. Afterwards, the final designs were provided to the performance managers, social media managers, and email marketing managers to distribute the campaign effectively across the various channels.
Meanwhile, I managed the website updates to ensure that all new content and offers were correctly integrated. Additionally, Criteo banners were created and launched for each campaign to further increase reach and target potential customers. Through this close collaboration and coordinated execution across all channels, we were able to successfully and comprehensively roll out the campaigns.
Cleverly connecting print and digital for maximum impact
By combining print and online, we created a seamless connection between traditional advertising and the digital shopping experience. An ad in Brigitte featured a QR code that directed readers straight to the online shop for the new collection.
This omnichannel strategy connected the offline and online worlds, making it easier for customers to access products directly. As a result, we were able to increase visibility, engagement, and conversion rates—taking customers seamlessly from the print ad straight to purchase.